Digital agency VML Indonesia has launched a live stream programme through Periscope for Adidas Indonesia.
As part of the brand's global campaign for new line of football boots Ace & X, Adidas brought football activation to Jakarta, Indonesia to find talented Indonesian football players. Working with Adidas Indonesia, VML Indonesia brought the experience to viewers at home by live streaming the event through Periscope. Periscope provided a new way to connect with the brand and experience the event live from the comfort of one’s own mobile device.
The campaign engaged with hundreds of live viewers and made Adidas Indonesia the first Adidas market in Southeast Asia and the first sports brand in Indonesia to utilize the Twitter-owned app Periscope, which is gaining more and more popularity among youth and young adults in Indonesia.
Welliam Lauw, brand communications & sports marketing manager for Adidas Indonesia said: “Adidas is always looking for new innovative ways and technology to connect and be closer with our fans and audience. We find that Periscope as a social platform offers a new, different way to engage with our fans, and a big event like this was a great opportunity to bring the whole experience to our audience at home.”
VML Indonesia head of digital, Piotr Jakubowski, added, “VML Indonesia is always looking to explore new ways to improve brand communications and marketing through digital and connect with our fans. It is our passion and to achieve this with a brand like Adidas is very exciting.”