VML, global digital marketing agency, has launched its first office in Malaysia, in Kuala Lumpur. The company has also appointed Lee Chin Chuan, to lead its operations in Malaysia as head of digital.
Prior to this role, he was associate brand director at Isobar Malaysia. Overall, he has over seven years of industry experience in managing and strategising for brands’ above-the-line communication. Chuan will oversee business development and capacity-building at VML Malaysia. Since his appointment, he has built a strong, full-services team including client solutions, project management, social and strategic planning.
In the past he has worked with brands which span a range of industry sectors – including telecommunication, ICT solutions, automotive, finance and banking, fast moving consumer goods (FMCG) and entertainment.
Since its entry into Malaysia, VML has won seven new clients. It now works with a number of locally-based brands, such as Castrol Carama, OCBC Malaysia, Sony Pictures Malaysia and Marigold for its Marigold Peel Fresh, Marigold Yogurt and Marigold HL Milk brands – with a focus on consumer insights, brand strategy and development, social media management and social listening.
From its office in Singapore, the organisation has previously worked with both Malaysian and international brands like Sun Life Malaysia, Tune Talk, CIMB, Revlon and Resorts World Genting in Malaysia.
Lee said, “In the last few years we have seen massive demand for our creative and technology offerings, and we have found it necessary to have an on-ground presence in Malaysia to cater to the needs of brands and marketers here. VML Malaysia is a strategic move to build on the excellent results achieved in other SEA markets, and definitely marks the start of an important chapter.”
Tripti Lochan, CEO, Southeast Asia & India, VML said, “Our service offerings and capabilities will be an extension of us regionally, and include digital transformation, digital advertising, including social media and content; as well as a strong technology focus.”