Vizeum China has won the full media planning and buying services for AXA Tianping, China’s foreign insurance company, following a competitive pitch.
AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance.
Terrence Yung, CEO of Vizeum China, said, “The newly established AXA Tianping has a professional, ambitious and down-to-earth marketing team. I am full of confidence about this relationship and we will pull on the best resources from Vizeum and the Aegis Media Group to help accelerate AXA Tianping’s expansion in the Chinese market.”
Kristian Barnes, CEO Vizeum Asia Pacific, said, “It’s great to hear that our team in China has won the business of such a leading global insurance company and they chose to consolidate their media with Vizeum. We look forward to working with the team at AXA Tianping to focus our efforts on the connections between brands and people - vital to driving brand success.”
It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.
Vizeum conducted in-depth analysis of AXA Tianping in the China market, and demonstrated their expertise through advising on marketing strategies, demonstrating professionalism through team competence and showcasing industry-leading business tools.
In particular, Aegis Media’s unique operating model of one P&L played a critical role in the pitch. A cross-brand team will work together to provide integrated support including digital expertise from Isobar and insight from the Consumer Connection Study (CCS) - the consumer insight tool shared by all Aegis Media brands.
Source: Press release