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Vivy Yusof’s dUCk Cosmetics jumps on Crazy Rich Asians hype with make up line

DUCk Cosmetics, a beauty line under luxury scarf brand dUCk Group, has collaborated with Warner Bros (WB) to launch a make up line for the movie Crazy Rich Asians. Jumping on the hype, it was tasked to re-create the looks of the three main female characters – Eleanor Yang, Rachel Chu and Astrid Leong – using five selected dUCk Cosmetic products.

The new make up line was promoted via the dUCk Groups’ Instagram pages, movie premiere screenings, key opinion leaders and selected VIP customers from the dUCk community. Its spokesperson told A+M that the company hopes the partnership with Warner Bros will help raise brand awareness among the global audience. However, she declined to reveal the monetary value of partnership.

Co-founded by Malaysian entrepreneur Vivy Yusof, dUCk Cosmetics targets women aged 20 years old and above who value high quality products and take pride in looking well put together. These include professional business women and make up artists. The beauty line currently manages its PR activities via its in-house marketing team.

Meanwhile earlier this month, the movie premiere for Crazy Rich Asians held in Los Angeles made headlines for its spelling mishaps of “Singapore” and “Passion Made Possible”. The “g” in “Singapore” was replaced with a “c”, while an “i” was missing from “Passion Made Possible”.

Singapore Tourism Board (STB) said while it was disappointed with the spelling mishaps, it acknowledges WB’s apology. STB told A+M previously that part of the lettering of the logo had melted off due to the extreme heat, as informed by WB.

Read also:
Beyond the faux pas: Social chatter and marketing stunts around Crazy Rich Asians
STB and Warner Brothers explain Crazy Rich Asians faux pas
Netflix gives its own spin to Crazy Rich Asians movie
Manulife shows its cheeky side jumping on to the Crazy Rich Asians hype

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