Smartphone manufacturer vivo Malaysia wants to redefine what smartphone photography means with its new visual storytelling campaign. Done in collaboration with VMLY&R Malaysia, the campaign used the photos and videos taken by popular Malaysian celebrities and influencers to showcase the new vivo X50 and x50 Pro smartphones highlighting new features such as the smartphone's built-in gimbal camera.
Among the list of celebrities and influencers involved in this campaign include Astro TV host and personality, Yan Jiang Han; National Geographic photographer, Ian Teh, and fashion photographer, Raisa Azzam. The campaign was seeded via vivo Malaysia’s social media channels and also via those of the influencers who were engaged for the campaign.
Vivo Malaysia's CEO Mike Xue said VMLY&R helped to bring to life the seamless experience of using the vivo X50 and X50 Pro to take outstanding everyday shots, upclose, while moving around and in low light scenarios.
“The visual storytelling campaign really works to bring the product’s innovative features to light via the captivating photography and testimonials of the various credible personalities in their respective fields, which really drives home the message for consumers," he added.
Meanwhile, VMLY&R Malaysia's MD Eric Ho explained that to stand out from what other competing smartphone manufacturers are claiming with their products, the team launched a campaign to showcase the real-deal, showing how the vivo X50 and X50 Pro are redefining photography via its industry-first features.
“The gimbal camera allows users to overcome camera shakiness and blurring, while the 60X zoom allows fantastic close-ups, so letting Teh use it to take captivating nature and people shots, even in low light scenerios, was a great way to highlight its capabilities in the field. Similarly, we wanted to show how the camera moves with you in your life, so working with fashion photographer Raisa, as she used the X50 to move around and shoot moving models, getting the right angles at the right time and producing professional quality photographs, was an excellent way to demonstrate this,” he added.
In August, it also showcased the prowess of the X50 Pro by using it to film a motivational short film starring popular Malaysian television personality, Gan Jiang Han. The film was in celebration of the launch of the X series, X50 and X50 Pro. Gan, who is known for his quick wit and unorthodox presenting style, aims to draw the interest of those especially from the Chinese market. Recognising his strong influence on the middle-to-upper audience, vivo Malaysia hopes to bring positivity and encouragement to the nation, especially to the younger generation through this initiative.
It also doubled down on the Malaysian Chinese market by collaborating with local music record label, Ban Huat, for song titled "On Track". The song was produced by two Malaysian artistes, Dato' Maw and Jay Wang. A music video for "On Track" was also released, and showed the two artistes touring around Penang while using Vivo's product, Vivo S1 Pro, in the video.
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