vivo strategises growth in brand presence in Europe with UEFA EURO 2020 push

Vivo is strengthening its foothold over the European market with the launch of its #vivoSuperTime social activation with the support of football star Michael Owen. The campaign calls on fans to share their chants, cheers and applause for the opportunity to be featured in the UEFA EURO 2020 closing ceremony presented by the brand.

As part of the campaign to build vivo’s presence across the European market, vivo is asking football fans to submit a photo or a video with the#vivoSuperTime hashtag to show their support for EURO 2020 and their favorite national team and players. Using a combination of live-action and augmented-reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.

According to vivo, through its partnership with UEFA, it is looking to connect with and expand its widening global user-base, currently over 400 million-strong, among European consumers. It added that since announcing its official entry into European markets in October 2020, vivo has steadily been planning its expansion and presence across the continent.

Denny Deng, vice president and president of European Business at vivo said that vivo is dedicated to understanding local needs and is well-adapted to the specific needs of local partners and users in order to earn the trust of users in European markets.

He added that vivo offers products and services in more than 40 countries and regions, and is committed to integrating with local cultures and adopting local management practices and services. While continuing its global expansion, vivo will continue to adhere to design-driven, user-oriented development.

Currently at the European headquarters in Dusseldorf, Germany, vivo boasts a seasoned team with local insights from 16 countries. “The team’s diverse background is in line with vivo’s ’More Local, More Global’ international business strategy”, said Deng.

Spark Ni, senior vice president and CMO of vivo added, “Football is back, and the game has never been more eager for fans’ dedication, passion and presence. vivo is calling all football fans to rally once again to celebrate this beautiful moment, and we’re thrilled to be able to bring fans’ love for the beautiful game into the event with the help of technology.

The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life vivo’s passion for making every moment more magical for its users.