Content360 2023
Vivo Indonesia picks media agency partner

Vivo Indonesia picks media agency partner

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Vivo Indonesia has appointed PHD Indonesia as its media agency to handle media buying and planning for the business in Indonesia. PHD has confirmed the news to MARKETING-INTERACTIVE and the time frame is for a period of two years. The appointment comes following a pitch, MARKETING-INTERACTIVE understands.

Vivo as a brand has actively upped its marketing in the region. In October last year, it partnered with the first virtual human in Asia, Imma, to explore nights through the lens of vivo V25 Series 5G, a smartphone series that enables users to shine through the night light. While Vivo declined to disclose the monetary value of this partnership, the brand told MARKETING-INTERACTIVE that it hopes to build a long partnership with Imma to generate buzz and excitement around the upcoming launch of the V25 Series 5G.

Imma brings consumers on a journey to explore the vibrant streets and landmarks of countries and regions around Southeast Asia. She was chosen amongst all other virtual influencers because she reflects the phone's profile of 5G users - young and vibrant who seek to capture their moments and have a sense of individualism amongst their peers. 

Related articles: 
vivo strategises growth in brand presence in Europe with UEFA EURO 2020 push 
vivo dials up 8 market regional creative campaign with VaynerMedia 
vivo MY ropes in TV personality Gan Jiang Han to spread positivity in new spot

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