Vitagen, a brand of Cotra Enterprises, has picked Gazelle Activation, a subsidiary of shopper360, as its activation agency. The appointment kicked off with Gazelle conceptualising and executing an on-ground activation “VITAGEN A-MAZE-ING challenge” in malls for Vitagen’s 40 anniversary, bringing to life the company’s promise of good gut health.
The VITAGEN A-MAZE-ING challenge is a life-sized maze in the shape of the Vitagen bottle, which invites participants to “navigate their way to better gut health” by walking through it. Upon completion, participants will obtain a free bottle of Vitagen using the interactive vending machine and have their photographs taken and imposed on a Vitagen backdrop with the use of AR technology. The next on-ground activation will run in Johor Bahru from 9 to 12 November 2017.
“Gazelle and the team have handled the whole process from conceptualisation to completion and so far it has proved to be extremely popular with guests who have visited. The roadshow has really helped us to enforce our brand promise of getting our customers to be good to their guts as we celebrate 40 years of championing this cause,” Jay Queen, marketing manager, Cotra Enterprises, said.
“We formed Gazelle Activation to help us reinforce our shopper 360’s total shopper marketing solutions where we can bring activities from on-ground, in-store to online. We have had great success working alongside Cotra to create the Vitagen maze and we anticipate we will be rolling-out many activation projects like this in the future, as the impact has been so positive. We believe in the brand ourselves, and it was important that we translate their cause into an experiential engagement on-ground to further strengthen their brand promise to Malaysians,” May Kim, GM, Gazelle, said.