Private equity firm Vista Equity Partners (Vista) has entered into a definite agreement with software company Integral Ad Science (IAS) to acquire a majority stake of the company. Investors of IAS, such as Accomplice, August Capital, and Sapphire Ventures, will remain as shareholders. The agreement is expected to fully close by the third quarter of 2018.
Following the agreement, Vista will be supporting IAS’s commitment to drive innovation and solve digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets, the press statement read.
Marketing has reached out to IAS for additional information.
Scott Knoll, CEO of IAS, said that with the support from Vista, it will continue to focus on enhancing our verification capabilities to protect our customers’ assets, while applying its expertise and data to help clients to influence more consumers and grow their businesses worldwide.
"Asia Pacific has been a huge source of growth and investment for the company and with Vista’s support and resources IAS will be able to continue to invest in the Asia Pacific Market and build solutions that can help protect and grow of customers brands," IAS APAC managing director, Stephen Dolan, said.
According to Brian Sheth, co-founder and president of Vista Equity Partners, brand safety, viewability and ad fraud are serious challenges to marketers and publishers around the globe. Thus, IAS plays a critical role in enabling brands, agencies, publishers, and platforms to navigate the advertising ecosystem in this digital world.