Antonio Lucio, chief brand officer of Visa will become chief marketing officer of post-split Hewlett-Packard.
Lucio will lead the latter’s marketing responsibilities for its personal systems and printing businesses. He will work alongside HP Inc.'s leadership team to drive sales and build brand loyalty, according to a release, reporting to Dion Weisler, future chief executive officer of HP Inc and current EVP, HP Printing & Personal Systems.
"Antonio's vision for a world-class marketing organization and comprehensive experience cultivating iconic global brands make him the perfect leader to join our team and take the HP Inc. mission forward," said Weisler.
"Since announcing our plans to separate we have made great progress in designing how HP Inc. will operate in order to foster an entrepreneurial spirit that is built around innovation and quality," said Dion Weisler, executive vice president, HP Printing & Personal Systems (PPS).
Lucio joins HP after eight years at Visa where he led all global brand and product marketing and global communications. Prior to Visa, Lucio held marketing leadership and innovation roles at PepsiCo, and early in his career he focused on regional marketing in Latin America for major companies including P. Morris Kraft, Del Monte and P&G.