Visa turns financial literacy into web game for young Malaysians

Visa Malaysia has unveiled a financial literacy-themed web game titled "Mind Your Ringgit" to educate young Malaysians on how to make informed financial decisions. The one-year simulation-based game has scenarios depicting real-life events are created for players to make financial decisions every month.

The game's purpose is to challenge young Malaysians in their thought process when managing finances, teach them financial concepts, and help them understand the consequences of the decisions they make. The game incorporates financial themes such as digital payments, financial scams, insurance, investments, loans, and savings. Derived from the acronym MYR, which is the international code for the Malaysian Ringgit, the game is a reminder for players that every Ringgit counts.

The demo version of the financial literacy web game was launched last week to a group of Malaysians who were selected for this closed group pilot testing. The participants will play the demo game and provide feedback on the content. Mind Your Ringgit will be made available to the public early next year.

This initiative is part of Malaysia’s Financial Literacy Month 2020, and it is also in support of the financial literacy efforts driven by the Financial Education Network, co-chaired by Bank Negara Malaysia and Securities Commission Malaysia.

Visa country manager for Malaysia, Ng Kong Boon, said Mind Your Ringgit is a creative way that adopts a digital approach towards helping young Malaysians learn how to balance their money, health, and happiness based on real-life scenarios.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

With so many pieces of content online, how do you grab the attention of your online audience and get them fully engaged in your brand message and experience. To learn the tips and tricks, join our Viral Content Creation: Convert Readers into Customers masterclass.

Related articles:
Shopee strikes 5-year partnership with Visa to help SMEs digitalise
After Mastercard and Klook, STB partners Visa to give SMEs a boost via domestic dollars
Visa takes on SEA esports scene with EVOS Esports tie-up in Indonesia
Visa calls global creative pitch