Virgin Active Singapore has extended its partnership with integrated digital marketing agency Lion & Lion. The extension increases Lion & Lionâ€™s responsibilities from handling Virgin Activeâ€™s social media channels and search to include full content marketing for social media, EDMs and blog articles.
For the past year, Lion & Lion has helped Virgin Active grow its business in Singapore through day-to-day support on the brandâ€™s digital operations, supporting Virgin Activeâ€™s ongoing campaigns as well as being responsible for growing Virgin Activeâ€™s online presence through both search media.
Damien Posterino, head of sales & marketing for Southeast Asia at Virgin Active states, â€śWeâ€™ve built a solid partnership with Lion & Lion in 2018 and saw an opportunity to extend the scope of work for our content marketing initiatives for 2019. The Lion & Lion team came up with ideas strategically built on insights for our brand that were detailed and presented in a fully integrated proposal tailored to fit our current objective of lead nurturing.â€ť
â€śVirgin Active is a leading international global fitness club operator, and it has been exciting to be a part of its growth journey. We are looking forward to continuing our partnership, and to bring forward Virgin Activeâ€™s personality and a promise of making exercise irresistible, beyond the four walls of its fitness clubs,â€ť said Sumit Ramchandani, chief client officer at Lion & Lion.