Vincent Digonnet (pictured), Asia Pacific CEO of MullenLowe Profero, has been appointed the Asia Pacific CEO of MullenLowe Group effective immediately. He will remain in Hong Kong and will report to global CEO Alex Leikikh.
Digonnet joined MullenLowe Group in March this year and was charged with leading the MullenLowe Profero digital transformation business in Asia. He also took on the role of MullenLowe Group North Asia CEO, restructuring the network’s offering in China and Japan.
He takes over duties in the South and Southeast Asia region from Joseph George, who announced last month that he will be stepping down after 26 years with MullenLowe Group. MullenLowe Lintas Group in India and 303 MullenLowe in Australia will continue to report directly to Leikikh.
Digonnet spent the last five years at Razorfish and Digitas as executive chairman APAC for both brands, with a focus on China and India, and latterly as global chief growth and transformation Officer at Razorfish. He was regional APAC CEO at Euro RSCG for seven years and then moved to China as CEO of Hemisphere Asia, a holding company with the purpose of developing investments in China through JV’s and digital ventures.
According to Digonnet, he will focus on “increasing the overall digital communications force” at MullenLowe Group in Asia Pacific, and strengthening MullenLowe Profero’s capabilities in business transformation, especially in experience-led transformation.
“The MullenLowe Group structure and our hyperbundled operating model will allow us to achieve both transformations quickly and effectively. Plus, with existing MullenLowe MediaHub and MullenLowe Open offices in APAC and the recent acquisition of MullenLowe salt offering PR capabilities out of Singapore, MullenLowe Group is in such a strong position to deliver on our clients’ needs in the region. I feel very privileged to have such an opportunity to lead the Group in APAC through such critical transformation,” Digonnet added.