DJ and comedian Cheuk Wan Chi has embarked on a content marketing push for the South Australian Tourism Commission, hoping to inspire Hong Kongers to follow in her footsteps.
To showcase the family-friendly destination Vincci Cheuk Wan Chi and her grandmother traveled the food and wine destinations of South Australia, including some of its most famous spots from Kangaroo Island.
Vincci produced an online video series about the tour which will be released on her Facebook page, online and on YouTube.
South Australia is becoming a hot destination for Hong Kong travellers, with visitor arrivals increasing by 41% in the past 12 months. Travel operators are also taking advantage of a weakened Australian dollar.