Vikas Gulati leaves Vserv for Opera Mediaworks

Vikas Gulati, vice president for mobile advertising platform Vserv has joined Opera Mediaworks as managing director for Asia.

This comes as Opera Mediaworks eyes expansion into more countries in the APAC region. Key markets the company will focus on include India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand. Opera Mediaworks’ Asia operations will be run out of parent company Opera Software’s Singapore office where Gulati will be based.

Gulati is responsible for building and scaling the revenue and operations for Opera Mediaworks. He will be tasked to enhance the platform capabilities and strengthening the position in mobile advertising ecosystem. He will also be driving the network and relationship with advertisers, premium publishers, developers and strategic partnerships in APAC. Gulati also plans to hire key talent to help Opera Mediaworks reach its business goals.

Gulati has 16 years of experience in building and scaling up digital media, mobile and ad-tech startups in Asia. Until recently, he was vice president for Vserv (mobile advertising exchange) and built its SE Asia business, driving all aspects of business, strategy & operations.

In 2008, he set up the Asia business for Sprice - a leading online travel search and display network, now part of Travelport. He has held various leadership roles at ZenithOptimedia/Publicis, managing top accounts such as Procter & Gamble, Asia Pacific Breweries, LVMH, ESPN and LG, among many others.

“We see huge opportunities in mobile video adoption and, in turn, mobile-video advertising in the Asia-Pacific region,” Gulati said. “We also see other trends in Asia Pacific – the adoption of better audience targeting, and big retailers and e-commerce sites such as Flipkart and Snapdeal strengthening their focus in m-commerce as consumers get more comfortable making purchases on their mobile devices.”

Opera also rolled out Sponsored Web Pass earlier this year, which brings easy to understand mobile internet packages to consumers around the world. It allows brands and advertisers to sponsor the cost of the customer’s mobile internet access, providing users free mobile data.