French holiday resort chain Club Med has launched a global campaign in China to affirm its latest brand positioning of “worldwide resorts- all-inclusive experiences.”
The campaign includes a manifesto video, three core service introduction videos and a series of nine “signatures” videos, which will all be launched across traditional and online media platforms.
Created by Paris-based agency Fred & Farid, the manifesto video takes a female-focused approach to appeal the female audience who usually drive the holiday decision-making process.
It has also released three 25-second videos to introduce its core services and nine “signatures” videos to highlight the amazing holiday experiences provided by the Club.
This global campaign started off in France in February, expanded to China in March and will later include other markets including Australia and the United States.