Viber Media takes over train rides

Mobile messaging company Viber Media has launched a campaign called "Turn On Your SG Vibe" for its Viber instant messaging app.Viber is an OTT communications app that allows users to send free text, stickers, photos, videos and HD-quality calls among others.The creative agency behind the ad is Accomplice with media duties booked through Viber Media's PR agency Galixo.With a concept train as its medium, SMRT Media helped to activate Viber's first branding campaign in a transit space with the tagline, "Chat the SG way on Viber".SMRT Media's immersive concept train platform aims to provide Viber the engagement with commuters through this interactive experience, inviting them to download its app together with a commemorative SG50 "I Love Singapore" sticker pack.Viber's campaign will also run in print mediums such as TODAY and MyPaper.The campaign runs from 20 Apr to 10 May 2015.[gallery link="file" ids="93594,93595"]