Viacom International Media Networks (VIMN) Asia, a division of Viacom will be launching My Nick Jr in Malaysia in collaboration with Telekom Malaysia Berhad’s (TM) top IPTV service, HyppTV.
This will be launched by end of the year and is the second Asian market to launch the channel in Southeast Asia. The first was China. The channel is a personalised edutainment kids’ service created by Nickelodeon. My Nick Jr. allows parents to curate and customise their children’s viewing experience around 11 educational themes across TV, PC, tablet or mobile phones.
Targeted at children from two to seven years old, the advertisement-free personalised kids’ service allows children to learn in a safe, supervised environment. Language options will be offered progressively over the next few months from its launch date.
“Nick Jr. is about giving children and their parents ‘A Smart Place to Play’. Our preschool shows are both smart and fun, powered by great stories, relatable characters and character-led curriculum that have been our hallmark. In this age of personalisation, My Nick Jr. is a great example of how we’re responding to the explosion of multiplatform consumption, while giving our partners an innovative multiplatform play,” said Mark Whitehead, executive vice president & managing director, Viacom International Media Networks Asia.
My Nick Jr. also constantly adapts to the preferences of each child, who may at any time use the app to rate each episode. Parents may choose desired viewing durations, can be sent email ‘report cards’ summarising what their children have watched and which topics have been covered within the viewed episodes, and use the shows for discussions with their children.
My Nick Jr. was first launched in France. Earlier this month, VIMN Asia launched Comedy Central HD on HyppTV.