Viacom brings MTV China to Hong Kong

Viacom International Media Networks has launched three channels in Hong Kong under a deal with TVB’s pay-TV network, TVB Network Vision.

The three channels, MTV China, Nickelodeon and Nick Jr, began broadcasting on 1 November and represent an expansion for both Viacom and TVB Network Vision, which is hoping to expand its own platform.

Indra Suharjono, VIMN Asia’s executive vice president and managing director, said he was delighted to see the expansion of its brands in Hong Kong, particularly Nick Jr, which he said would help fill a gap in preschoolers’ programming.

Earlier this year TVB rebranded its pay-TV offering from TVB Pay Vision to TVB Network Vision, switching to an optical fibre network to accommodate more channels and offer high definition broadcast and video-on-demand services.

TVB Network Vision CEO Felix To said the addition of these channels demonstrates a commitment to deliver the best entertainment and education to subscribers.

“We at TVB Network Vision are very excited to bring VIMN’s high quality programming services to TVB Network Vision’s subscribers on our new fibre-optic distributed platform.”