Vestiaire Collective launches website in traditional Chinese leveraging AI

Vestiaire Collective, the global pre-owned luxury fashion platform, has expanded its global footprints with the launch of traditional Chinese, Dutch, and Swedish websites using AI.

This strategic expansion comes as Vestiaire Collective has seen remarkable growth in consumer demand. In Hong Kong alone, the platform experienced a 208% jump in uptake over just three years, prompting the opening of new offices and warehouses to support local transactions, according to the release.

The launch of Vestiaire Collective's website in traditional Chinese aims to reduce the barrier between consumers and a fashion landscape that embraces sustainability and circularity, with Hong Kong at the forefront of the brand's APAC growth strategy.

By utilising AI, Vestiaire Collective aims to fuel growth in four key markets, including Hong Kong, Belgium, the Netherlands, and Sweden, and better service the current customer base.

The platform has previously offered its services in only six localised languages, despite being available in 70 countries. The use of new AI technology allows it to more easily launch and operate new languages in existing consumer markets and respond more effectively to customer service requests in these countries. 

According to the release, Vestiaire Collective can now localise onsite and day-to-day communication with customers without adding additional resources.

Moreover, the platform now ensures more accurate translations and higher efficiency in customer service productivity, enabling the team to instead focus on high-priority customer service tasks. By regrouping the teams to focus on only two languages, Vestiaire Collective has created larger teams that allow the company to support each of the 70 countries anytime.

It has also reduced the complexity of training from nine languages to two, aiming to help increase the efficiency of the agents. With fewer languages handled manually, Vestiaire Collective is also able to reduce the number of external partners from three to two and simplify the management of agent teams.

Since the launch of three new languages in the four markets, Vestiaire Collective has seen a 200% acceleration of new buyer growth in the aforementioned markets, according to the release.

Klemen Drole, chief operating officer at Vestiaire Collective, said: “Incorporating AI across our organisation empowers our teams to scale languages more efficiently and provide a more seamless customer experience. Through the expansion of our language options, we are also able to connect more closely with our global community and unlock new growth in high-potential markets.

MARKETING-INTERACTIVE has reached out to Vestiaire Collective for more information. 

Don't miss: Vestiaire Collective dumps clothes from H&M and Zara in front of MBS as part of fashion ban

Back in November last year, Vestiaire Collective launched a new movement to champion sustainable fashion. 

Launching a global campaign, titled "Think first, buy second", the company is removing brands such as H&M, Zara, Uniqlo, Mango, Gap from its platform. The movement aims to bring to light the pressing issues of textile waste and fashion overconsumption.

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