Vaseline Women has appointed Ogilvy & Mather Indonesia to handle its digital marketing business. The agency won the account following a three-way pitch.
This latest win builds on the agencyâ€™s long-standing relationship with Unilever in Indonesia. In 2013, OgilvyOne won a digital and social remit for Axe, including the brandâ€™s global â€śApolloâ€ť campaign. Prior to this, OgilvyOne was awarded work for Ponds, Rinso, Buavita and Lipton.
William Wijanarko, brand manager, Vaseline said:
â€śOgilvyOne has demonstrated strong knowledge on the Indonesian market and its consumers. This, combined with their world-class creativity and technical skills in digital, will be an excellent turbocharger to the brandâ€™s already remarkable presence.â€ť
Meanwhile, Unilever also just recently appointed Arcade for digital marketing duties for its Vaseline Men brand. The win comes following aÂ three-way pitch for the Indonesian market.