Vaseline Women has appointed Ogilvy & Mather Indonesia to handle its digital marketing business. The agency won the account following a three-way pitch.
This latest win builds on the agency’s long-standing relationship with Unilever in Indonesia. In 2013, OgilvyOne won a digital and social remit for Axe, including the brand’s global “Apollo” campaign. Prior to this, OgilvyOne was awarded work for Ponds, Rinso, Buavita and Lipton.
William Wijanarko, brand manager, Vaseline said:
“OgilvyOne has demonstrated strong knowledge on the Indonesian market and its consumers. This, combined with their world-class creativity and technical skills in digital, will be an excellent turbocharger to the brand’s already remarkable presence.”
Meanwhile, Unilever also just recently appointed Arcade for digital marketing duties for its Vaseline Men brand. The win comes following a three-way pitch for the Indonesian market.