Val Morgan Digital secures sales rights to Vox Media portfolio

Val Morgan Digital has expanded its youth-focused media network through an exclusive commercial partnership with Vox Media, securing sales representation rights for all Vox titles across Australia and New Zealand.

The agreement builds on Val Morgan Digital’s five-year partnership with PS (POPSUGAR), which sits within the Vox Media portfolio.

The expanded deal brings some of the world’s most recognisable digital brands under Val Morgan Digital’s remit, including Curbed, Eater, Grub Street, Intelligencer, New York Magazine, Punch, SB Nation, The Cut, The Dodo, The Strategist, The Verge, Thrillist, Vox and Vulture.

The move strengthens Val Morgan Digital’s positioning as Australia’s largest youth network and extends its reach across entertainment, lifestyle, sport, culture and consumer interest categories. The publisher now reaches 10 million Australians each month.

“Our partnership with Vox Media represents an exciting next step in our growth,” said Amanda Bardas, head of Val Morgan Digital. “By bringing more of Vox Media’s trusted brands into our network, we’re able to offer brands and advertisers unmatched access to connect with youth audiences at scale, across entertainment, sport and lifestyle.”

Roché Yadegar, director of business development at Vox Media, said the deal enhances the company’s footprint beyond the US.

“Partnering with Val Morgan Digital as our strategic representative in Australia and New Zealand strengthens Vox Media’s ability to connect with global audiences and unlock new international revenue opportunities,” Yadegar said.

“Their expertise in creating meaningful brand partnerships makes them a natural extension of our business in the region.”

The partnership takes effect immediately.