UOB Kay Hian makes marketing push with latest campaign

Five years after the launch of their online trading portal, UTRADE, UOB Kay Hian has launched a campaign for its three key products.Created by The Alchemy Partnership, the campaign targets the investors and highlights UOB Kay Hian’s offerings which go beyond just equities.It also aims to reiterate that "UOB Kay Hian, being Singapore’s largest bank-backed broker, provided a level of security and trust that was unmatched in the market," the company said.Diana Poon, head of retail marketing at UOB Kay Hian, said: “We find that the concept is refreshing and is effective in highlighting our product propositions while also reinforcing our brand values. We also appreciate the consistent quality of work Alchemy has put to the table over the past five years.”Raj Mulani, executive partner for The Alchemy Partnership said: "There was a relatively long wish list with this brief that was quite challenging to fulfill, especially when it had to be merged with a desire to produce a campaign that was visually arresting and distinctively different from what was already out there.”