UnionPay International appoints Havas Group China as agency of record for media business

Havas Group China has been appointed by UnionPay International as the agency of record for its media business. The appointment follows a three-way pitch, with the account being effective immediately.The global communication group will be responsible for raising UnionPay International’s brand profile and awareness as well as expanding the financial services corporation’s international positioning, with a focus on building meaningful connections with the brand’s consumers. Commenting on the appointment, Karl Wu, CEO Havas Group, Greater China said, “UnionPay International has quietly grown to become one of the leading payment networks in the world and we are delighted to partner with them. The Havas value-proposition is focussed on building meaningful brands by adopting a multi-disciplinary strategic approach to client briefs. Additionally, our Vivendi parentage allows for brand amplification through new and unique opportunities. We are looking forward to working with UnionPay International to further their growth story and reinforce the brand.”