#UninstallGoJek has started trending online after a post written by one of its executives supporting LGBT diversity and inclusion made its rounds online, according to media reports online.
The executive, who is GO-JEKâ€™s vice president of operations and business development spoke of how the company had launched an internal campaign called #GOingALLin, which was launched in light of Coming Out Day, The Jakarta Post reported. According to the publication, the executive said he was proud the company was taking a “non-discrimination policy toward the underrepresented group” such as the LGBT community.
Since the saga, GO-JEK has also released a statement on Twitter saying that the post was a â€śpersonal opinion and interpretationâ€ť of one of its employees about an internal event with the theme of diversity.Â According to The Jakarta Post, the company also said it respected diversity but also â€śrespected Indonesian values and cultureâ€ť.
GO-JEK menjunjung tinggi keberagaman yang menciptakan persatuan dan keharmonisan, sejalan dengan nilai-nilai dan budaya Indonesia, yang ber-Bhinneka Tunggal Ika. pic.twitter.com/OQq7n1JmlF
â€” GO-JEK (@gojekindonesia) October 13, 2018
The #UninstallGoJek hashtag, trending on Twitter since Saturday night, drew mixed reactions. GO-JEK users were seen posting screenshots of uninstalling their apps, while others came to GO-JEKâ€™s defence pointing out similar LGBT stances taken by other technology companies which also produce widely used apps and services such as Facebook, Google, Twitter and more.
Comparisons to competitor Grab were also drawn in the saga, with many netizens questioning why #UninstallGoJek was trending when competitorÂ Grab was also getting flak for its recent handling of a sexual harassment and misconduct matter surrounding one of its drivers.
Grab is having an endless unsolved sexual misconduct by their driver and people go silent over THAT while gojek is here supporting LGBT community and suddenly #UninstallGojek is a trending topic in Indonesia. This is beyond my logic, people cannot be allowed to be this stupid.
â€” đźĄ€dinda (@pierrotlefoe) October 13, 2018
Marketing Interactive has reached out to GO-JEK for comment.
Most recently,Â GO-JEK entered the advertising business through its acquisition of Promogo, an advertisement provider company.Â The deal will also culminate in GO-JEK providing full support for the cost incurred for the production of advertising material, while driver partners receive net income from every advertisement placed.
GO-JEK reportedly plans to raise US$2bn for its expansion funding
GO-JEK invests in Kumparan amidst content push
GO-JEK CMO Piotr Jakubowski steps down
GO-JEK pays homage to local brands in grand OOH flower display for independence day
GO-JEK and Telkomsel strike mobile data partnership for drivers