Global attention measurement platform Amplified Intelligence has appointed David Porter (pictured), Unilever’s outgoing VP of global media, as an advisor. Porter will take an active role in the company’s advisory board, where his experience on both the agency and brand side will be crucial in driving Amplified Intelligence’s growth worldwide.
Porter has more than 30 years of experience within the media industry and is stepping down from his current role after five years, having been at Unilever for over a decade. During that time he has held several senior roles, including media director in North Asia. Prior to joining Unilever, he spent almost seven years in Asia Pacific with Mindshare, where he managed the agency’s relationship with Unilever across the region, and 25 years working for various UK agencies, including nine years at MediaCom London.
Porter, who is based in Singapore, said: “Amplified Intelligence’s work is a game-changer for marketers who want to get to the truth. I have huge respect for CEO and founder, Karen Nelson-Field’s body of work and am energised by the chance to be a part of reshaping the way we measure communications effectiveness. Amplified Intelligence will help us get to the truth.”
Amplified Intelligence CEO and founder Karen Nelson-Field said: “I’m absolutely delighted that someone of Porter’s incredible experience, know-how and clout within the industry is joining Amplified Intelligence. He’s been an influential figure within the media ad industry for over three decades and at the forefront of driving real change across Adland.
According to Amplified Intelligence, Porter joins at an exciting time for the company, with its suite of human attention-based products generating significant interest from agency holding companies and global brands, including OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.
Powered by its AI-powered attention-tracking technology and a database of attention to advertising across digital and TV, Amplified Intelligence’s solutions aim to provide advertisers with a more accurate picture of how much attention their campaigns are actually generating. The company recently closed a post-seed funding round of US$2.2 million led by Australian venture capitalist TEN13.