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UNICEF picks Team WPP to manage campaign comms strategy

UNICEF has appointed Team WPP comprising Mindshare Malaysia and Kantar to manage communications strategy for its nutrition campaign in Malaysia, effective immediately.

UNICEF plans to roll out a multi-year social and behavior communication change campaign to promote healthy eating habits among Malaysian children and adolescents. The project will see Team WPP conducting a behavior assessment, identifying and the barriers and enablers and crafting an evidence based social and behavioral change communication strategy.

Mindshare Malaysia’s managing director, Dheeraj Raina, said the win is a special one for the team at Mindshare and WPP. We are truly inspired to be working with UNICEF on this social challenge. We are thankful for this opportunity and committed to  making a difference to challenges of malnutrition,” he added.

This comes after PepsiCo picked Mindshare Malaysia for social media management, in addition to media duties. With the new additions, the agency is now also responsible for the social media management of the CSD brands such as Pepsi, Mirinda, Mountain Dew, Gatorade and 7Up.

Kantar recently launched its new online platform called the Kantar Marketplace in 21 countries, including Singapore, Indonesia, Thailand, Philippines, the UK and US. The platform will be extended to 30 countries by the end of March.

Last year, WPP CEO Mark Read also revealed plans to put Kantar up for sale, following a weakening in the network’s business for North America and its creative agencies. He added in the financial statement that there is significant opportunity to develop Kantar into the world’s leading data, insights and consulting company.

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