Unconventional staycation in KLIA by Malaysia Airports sells out

Malaysia Airports Holdings (MAHB) has sold out all 40 slots for its two day one night airport staycation at Kuala Lumpur International Airport. Done in partnership with Sama-Sama Hotel KLIA and Airport Fire Rescue Service, the staycation will run from 29 to 31 August and offers an exclusive tour to the airport fire station, allowing customers to be a "firefighter" for a day.

Participants also get to ride on the firetruck, learn how to use firefighting equipment and attempt to escape a "burning building" as part of its Great Escape simulation activity. Other activities included in the airport staycation package are baking classes for children at the hotel's bakery and a 50% discount on food and beverage at Sama-Sama Hotel KLIA. The staycation allows for four individuals per group and is mainly target at families with two children, aged 11 years old and below. A+M has reached out to MAHB for comment.

At the time of writing, MAHB's Facebook post had 809 reactions, 52 comments and 252 shares. Netizens' reactions were mainly positive, with many praising MAHB for the creative concept, while some expressed interest in participating in the staycation.

Separately, MAHB recently tied up with Perbadanan Usahawan Nasional Berhad (PUNB) to share retail opportunities available at the airports with members of the bumiputera Retailers Organisation (BRO). MAHB group CEO Mohd Shukrie Mohd Salleh said fostering the bumiputera agenda has always been its key strategy, adding that it is part of the company's KPI. Apart from setting a target for bumiputera participation within the retail space, the airport operator also ensures that 50% of its procurement spend goes to bumiputera operators.

Meanwhile, MAHB has also partnered with Tourism Malaysia to organise the Cuti-Cuti Malaysia Mini Travel Fair in conjunction with the KLIA Crazy Sale. Group CEO Mohd Shukrie Mohd Salleh said the KLIA Crazy Sale will provide airport retailers with an additional venue to market their offerings.

“With lower passenger volumes, [retailers'] sales have been significantly impacted. With this sale, we can help improve their sales performance. Additionally, non-travelling public can also now enjoy a wide range of heavily discounted travel exclusives and duty absorbed products by big-name duty-free players such as Eraman, Valiram, Heinemann and Lagardere. There will also be other retailers such as Karyaneka to offer attractive deals," he added.

Photo courtesy: 123RF

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