Starbucks and Peanuts team up for Fall collection

Starbucks and Peanuts have joined forces this autumn to launch a limited-edition collection inspired by the timeless seasonal classic It’s the Great Pumpkin, Charlie Brown.

Beginning 15 September, Starbucks coffeehouses across the Asia-Pacific region and worldwide will debut the exclusive merchandise lineup, merging the warmth, nostalgia, and cherished autumn traditions of both global brands.

Timed to celebrate the 60th anniversary of the iconic Peanuts story, the limited-run collection features 10 collectible items spanning drinkware, lifestyle accessories, and a plush. The collaboration aims to offer long-time fans a fresh way to celebrate Snoopy and the gang, while introducing a new generation to the enduring stories and friendships that have resonated for decades.

“Starbucks has always been a place where people come together over the everyday traditions that matter to them,” said Nancy Lo, vice president of product and marketing, Starbucks Asia Pacific. “What makes this collaboration so special is the opportunity to bring the warmth and joy of beloved characters into those moments in a new way. We hope customers and fans alike find pieces they connect with, share with others and make part of their own Starbucks traditions.”

“Like Linus, I eagerly await the coming of The Great Pumpkin this time every year. And as a Pumpkin Spice Latte fan (oatmilk, whipped cream), I am so delighted to again be working with the wonderful people of Starbucks to bring this program to life," said Lisa Silverman Meyers, senior vice president, international, Peanuts Worldwide.  

The seasonal lineup blends iconic Peanuts artwork with fall design elements, creating keepsakes designed for collecting and gifting. Highlighting the drinkware range is the Snoopy Glass Cold Cup, which comes outfitted with a pumpkin-colored hat, a seasonal green scarf, and a Woodstock straw topper—a flagship item subject to a strict two-item purchase limit per customer.

Other drinkware options include the Great Pumpkin Stainless Steel Cold Cup depicting Lucy and Snoopy sharing a coffee moment, a whimsical Great Pumpkin Tumbler, a fall-themed Great Pumpkin Cold Cup, and a ceramic mug featuring the Peanuts gang alongside a hidden Snoopy design at the bottom. Rounding out the drinkware is the Happy Dance Stainless Steel Tumbler, which comes decorated with a dancing Snoopy and an attached Woodstock charm.

Beyond drinkware, the assortment extends into lifestyle collectibles, featuring a Snoopy plush, a bag charm, a mini tote, and a decorative enamel pin set.

The Peanuts + Starbucks collection will roll out progressively across key Asia-Pacific markets—including Australia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam—with product availability varying by location while supplies last.

MARKETING-INTERACTIVE has reached out to Starbucks for more information. 

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