IPG Mediabrands' marketing and media agency network UM has appointed Joshua Lowcock as global brand safety officer, effective immediately.This is a new role to the brand due to the increase in digital investment and emerging issues concerning digital’s vulnerabilities.Serving as a liaison across clients and platforms, the brand safety role of Lowcock is to lead the brand’s global team and implement brand safety protocols for its clients, ensuring appropriacy of their advertisements. Lowcock will report directly to UM’s global CEO Daryl Lee.Lee hopes that Lowcock’s unique perspective will help safeguard brands in the digital Wild West. “He is a passionate evangelist for digital media and, at the same time, holds digital media to the highest standards in terms of brand safety and accountability to marketers. Joshua genuinely cares about this issue in the industry. I’m very pleased to appoint him as our first global brand safety officer,” said Lee.Lowcock will also retain his roles as executive vice president and U.S. Chief digital & innovation officer of UM, where he will continue leading digital strategy and innovation across all U.S. accounts.
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