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ULTRA Singapore changes venue days away from event, angering ticket holders

Annual dance festival ULTRA Singapore has changed its venue days before its opening on 8 June, resulting in ticket holders taking to social media to voice their displeasure.

In a statement on Facebook and Instagram, the festival’s organisers said ULTRA Singapore 2019 has been relocated from ULTRA Park to B2 Sands Expo and Convention Centre at Marina Bay Sands due to “unexpected severe weather this weekend”. Meanwhile, multiple entertainment media outlets also reported that the organisers also expressed regret for not having addressed fans sooner, adding that the logistics of moving venue at such a late stage “takes time”. Nonetheless, the organisers promised to still “showcase everything ULTRA Worldwide events have come to be known for” such as cutting-edge production, world-class visuals and performances from top-ranked artists.

Marketing has reached out to ULTRA Singapore for comment.

ULTRA’s post on Instagram drew close to 5,000 comments within a day, with some consumers likening ULTRA Singapore to the infamous failed luxury music festival, Fyre Festival, using hashtags such as #fyrefestivalasiaedition and #fyrefestivalsingapore.

Several fans have called for refunds, with some describing the explanation as “deceiving” and “a lame excuse”. Other some disappointed fans also said it will be the last year they are supporting ULTRA Singapore. Many fans on Instagram also complained about not getting what they paid for, citing the high price of the two-day tickets which cost SG$238 and the space constraint in an indoor location instead of an open one. In 2018, ULTRA Singapore saw more than 40,000 attendees, according to a previous press statement.

Meanwhile, there appears to be some confusion over the tickets on social media, with several festival goers expressing concerns that they have not received them after purchase. Others called the late notification about the change of venue and delayed issuing of tickets to be a deliberate move to sell more tickets. Quoting ULTRA Singapore, multiple media outlets said that remaining tickets are limited due to a smaller venue capacity and e-tickets will be sent out in the coming hours.

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