UEM Sunrise joins hands with 9 firms for marketing and branding opportunities

UEM Sunrise has partnered with nine local firms to strengthen, promote and develop a mutually beneficial relationship and cooperation under the Company’s Vendors Partnership Programme. The programme aims to explore long-term synergies and promotes cooperation between UEM Sunrise and the participating companies in the areas of marketing and branding.

The companies involved are Electrolux Malaysia, Panasonic Malaysia, Guocera, Bofi, Innocera Marketing, Cement Industries of Malaysia, Signature Cabinet, Aurum Precast, and Gamuda IBS. They are expected to collaborate with UEM Sunrise to leverage their respective marketing platforms to cross-market and increase brand awareness; innovation, to provide opportunities for the Malaysian property developer and the participating companies to explore products and services. This is in a bid to enhance design development to align with UEM Sunrise’s aspirations including its ESG goals; and cost savings – forming closer cooperation that would identify business opportunities leading to cost-saving benefits.

UEM Sunrise's CEO Sufian Abdullah said the partnership programme allows the company to closely collaborate with partners in the long run. "We look forward to achieving these synergies as part of managing the risk of price fluctuations and supply and demand uncertainties. We hope by building such relationship; we would be able to manage our cost structure better and deliver the right values to our customers," he added.

According to Sufiah, given the volatility of the market, UEM Sunrise will continue to monitor and fine-tune its pricing strategy based on several key cost elements aside from the prices of building materials. He is also optimistic that the company’s long-term partnership programme with its vendors will help to provide solutions in addressing these rising costs in the market.

Separately, UEM Sunrise leveraged its sales gallery to further engage consumers by showcasing works by local artists in March as part of its K’Artulistiwa initiative. The property developer also turned its KAIA Heights sales gallery into a space for various community-led activities such as murals, art workshops, as well as solo and group exhibitions by artists.

“K’Artulistiwa” is a play of the word khatulistiwa which is the Malay word for "equator" and symbolises Malaysia’s geographical location. Whereas the "K" represents the company's flagship township of Mont’Kiara, and "art" being a tool to bring communities together. As for the word "tulis", it translates to "write" which represents self-expression, and lastly, "Istiwa" is Arabic for preservation and stabilisation, which is aligned with the company’s philosophy.

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