Swiss bank UBS Wealth Management’s managing director and head of marketing Patricia Enslow (pictured), is tipped to be leaving after a decade long tenure. Marketing understands that Lorraine Yee, who is currently head of marketing, North Asia, UBS Wealth Management, will be taking her place.
Prior to her stint with UBS, Enslow was the head of strategic marketing in Asia Pacific and Middle East at Citigroup Private Bank.
Last year, UBS launched its first global brand campaign since 2009. It aimed to reflect a new strategic transformation and direction. The launch follows a three-month internal campaign that looked to gauge rates of employee engagement and reflect a refreshed UBS brand.
The campaign features a brand film with a series of questions asked in the voice of clients. A print initiative is also rolling out shot by renowned portrait photographer Annie Leibovitz.