Uber Singapore has hit the road through Clear Channel’s Domination Pack in its latest UberFLASH campaign, which runs from 15 to 28 February 2018. UberFLASH is Uber's latest product in its service which matches riders to the closest available ride. This includes private-hire cars and ComfortDelGro taxis.
Through the campaign, the company looks to communicate that riders can get a car faster and at a more affordable price through the new service. It also looks to convey that not just commuters but Uber drivers too, can benefit from the new service as UberFLASH looks to provides greater efficiency. This means a decrease in waiting time for riders, and an increase in rider demand for ride-sharing services, unlocking better earning opportunities for the brand.
“Uber will have an edge above its competition in maximising reach and awareness for their latest product, UberFLASH, partnered with ComfortDelGro. This is also highly-targeted and relevant where the ads speak to cab commuters in the places they are at,” Amanda Woo, head of client partnerships and business development, Clear Channel Singapore, said.