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Uber hires YouTube global marketer Lucinda Barlow to head up APAC marketing

Ridehailing platform Uber has named Lucinda Barlow (pictured) as the senior director of marketing, APAC. In her new role, she is responsible for marketing Uber’s products and businesses (excluding Eats) across the Asia Pacific region (Australia, New Zealand, India, South Asia and North Asia).

Barlow was most recently YouTube’s global marketing director. During her time there, Barlow brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the “culture and trends” operation globally.

Barlow brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK, according to statement by Jill Hazelbaker, SVP marketing and public affairs on Uber’s website. She was a former mission critical systems engineer at BHP and had helped to build marketing functions at two internet startups.

Hazelbaker said Barlow is “uniquely positioned” to lead Uber’s Asia Pacific brand, product marketing and reputation efforts, and support the continued growth of a regional team. “She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses,” she added.

Meanwhile, Barlow said: “Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region.”

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