Uber concludes PR pitch for Hong Kong and Macau

Uber has appointed Ogilvy Public Relations as its public relations agency for Hong Kong and Macau, following a multi-agency pitch back in August.

Effective 1 November 2026, Ogilvy will act as a strategic partner to Uber’s in-house corporate communications team, directing corporate reputation, media relations, issues preparedness and thought leadership across both territories.

The partnership comes at a transformative juncture for regional transport infrastructure. In Hong Kong, Ogilvy will focus on safeguarding and building Uber’s corporate brand reputation and deepening engagement across complex stakeholder groups – including riders, driver-partners, industry partners and local communities.

In Macau, the agency will centre its efforts on building brand visibility, consumer affinity and stakeholder engagement around Uber Taxi services.

"Urban mobility across the region is evolving rapidly, making this a pivotal chapter for the transportation ecosystem,” Clara Shek, president, Hong Kong, Ogilvy Public Relations & Influence, said.

“Navigating this space requires an agile communications engine that delivers across earned, owned and social channels. We are thrilled to partner with Uber to articulate their role in shaping the future of urban movement across both Hong Kong and Macau."

The appointment coincides with Uber's strategic move to merge its communications, social, and marketing functions into an integrated ecosystem.

The approach, which Uber describes as a self-reinforcing flywheel, integrates brand trust, cultural storytelling and scaled reach into one system. This structure becomes more efficient over time and aims to build authentic connections with audiences, according to a spokesperson from Uber.

The strategy targets Gen Z specifically, on the basis that younger audiences often tune out standard, polished commercials. Uber says it complements traditional campaigns by showing up in the conversations and communities that matter to the audience, rather than relying on broad awareness advertising alone.

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