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UA Finance celebrates its 30 years across sea, land and air

UA Finance celebrates its 30 years across sea, land and air

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In celebration of its 30th anniversary, UA Finance has become the first money lender to roll out a full-fledged city-wide celebration across sea, land and air, aligning with the brand concept of “UA Empowers You To Fight Another Day", to share the joy with all Hong Kong citizens.   

To mark this special occasion, a city-wide outdoor branding campaign “Sea, land and air” was initiated in May, including a specially designed UA30-themed MTR train running on the Kwun Tong Line; a giant iconic 3D UA Arm cruising around Victoria Harbour; and a giant UA banner flying around the sky.    


Paul Lui, CEO and executive director of UA Finance, expressed gratitude towards the people of Hong Kong for their contribution to the company's remarkable development. “The ‘Sea, land and air’ campaign was a way for UA Finance to share their success and joy with customers, bringing surprises to the public,” he added.    

As one of the highlights of the “Sea, land and air” campaign, the “UA Giant Banner in the Sky” was previously showcased during a harbour tour and involved a complex process that lasted for more than three months. It included overseas production, license applications, test flights, and official launches. Despite challenges such as wind direction, air routes, and weather conditions, the UA Giant Banner successfully took off.   

During its cruise within Victoria Harbour, the UA Giant Banner passed by several popular landmarks for both citizens and tourists, including Golden Bauhinia Square, Hong Kong Convention and Exhibition Centre, Star Ferry Pier, West Kowloon Cultural District, Causeway Bay Typhoon Shelter, and East Coast Park Precinct.  

This symbolic journey represented UA's fearlessness in overcoming spatial and geographical limitations and its commitment to empowering people to "Fight Another Day" anytime and anywhere.   

Elvis Yan, chief marketing officer of UA Finance, said: “After three years of pandemic restrictions, our aspiration is for the ‘Sea, land and air’ campaign to breathe new life into the city, rekindling a sense of enthusiasm and joy. I also hope that our campaign can help to position the city as a vibrant tourism hub, enticing visitors to return to Hong Kong.”  

This article is done in collaboration with UA Finance   

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