U Mobile partners Senheng

U Mobile has collaborated with Senheng Electric to give its customers more options in outlets to purchase latest devices bundled with U Mobile's postpaid plans.U Mobile's postpaid products and services will now be available in all 102 Senheng outlets and 28 senQ Digital Stations nationwide. Senheng will also handle U Mobile's device fulfillment by supplying smartphones and other mobile devices.This partnership allows a more systematic approach in managing the logistics and operations of the distribution aspect of U Mobile's business."This helps us manage our resources more effectively and, more importantly gives us the capability to offer a greater variety of the latest mobile devices which will make us more competitive in the market," said Jaffa Sany Ariffin, chief executive officer of U Mobile.Lim Kim Heng, managing director of Senheng, added that the affiliation created attractive financial opportunities for both organisations.