U Mobile is tipped to have appointed The Clan, formerly known as GOVT Kuala Lumpur, to manage creative duties for its prepaid segment, A+M understands. Several agencies that were vying for the prepaid segment include Ogilvy, Society and incumbent BBDO, which had been holding the account for about six years.
The incumbent on the postpaid segment is TBWA.
All the appointments will be for a year with the option to extend for another. Creative work for the prepaid segment will roll out in January next year, A+M understands. A+M also reached out to U Mobile and The Clan for a confirmation. Meanwhile, the three agencies eyeing for the media pitch are incumbent BPN, Entropia and OMD.
In June this year, BBDO Malaysia and U Mobile partnered with one of the country’s local rock bands, Kyoto Protocol, as part of the telco’s Hari Raya campaign. The campaign consisted of a music video, directed by Laura Low and produced by Wayang Works.
Last year, former head of marketing communications, brand and digital Schrene Goh departed the company for Malaysia Airlines. At the telco, Goh was tasked to oversee the digital engagement and overall direction of the department.