Twitter unveils redesigned Flight School

Twitter has introduced a redesigned experience for its #TakeFlight initiative to help agencies build expertise with the company’s real-time marketing capabilities.Twitter Flight School aims to provide a more customised way for brands to build expertise. Participants will be presented with scenario-based exercises as well as coaching tips on topics ranging from how to build a media plan for a direct response initiative to optimising a brand awareness campaign.In addition to custom “Flight Paths,” Twitter will be launching advanced courses and content to increase participants’ Twitter product knowledge, and help them develop the daily skills they need to successfully consult brands and win new business. Participants will have access to a downloadable resource library with details on Autoplay Video, campaign and content optimisation tips, research, case studies and platform best practices.Individuals who finish Twitter Flight School each year will get a badge that can be added to their email signatures and/or LinkedIn profile in recognition of completion of coursework.Twitter Flight School is able to integrate into agencies’ new hire programs, and also serve as a go-to resource for continued learning to help their teams stay ahead. It will also be available soon in a variety of languages, including Arabic, Bahasa, Mandarin and Korean, for Twitter’s partners around the globe.Parminder Singh, managing director for SEA, India & MENA, Twitter, said, "Agency education is a global priority to increase understanding of how brands and businesses can use Twitter more effectively to reach and engage with customers. Twitter Flight School is now more interactive, featuring our most recent Twitter products like video — all tailored to your job-specific needs.”