Twitter shifts PR duties from Ogilvy to Golin

Twitter has handed PR and media duties to Golin Singapore. The incumbent on the account was Ogilvy.

Twitter confirmed the move to Marketing adding that it is an annual retainer and is for the regional and Singapore market. Ogilvy was also invited to repitch for the account, a Twitter spokesperson said. Ogilvy had been working with Twitter since early 2014, when the social media site first started up its APAC communications

“I want to thank them for all of their creativity and hard work over the past three years to tell the Twitter story to consumers, partners and advertisers and get us to where we are today,” said Dickson Seow, communications director, Twitter Asia Pacific from Twitter. Seow added that along with Ogilvy, Twitter had several achievements such as national elections (including #GE2015), to multiple Winter and Summer Olympics (#JosephSchoolingWinsGold), to record-setting K-pop (#LoveBTS) and #AlDub entertainment activations to major cultural moments like #SG50 and much much more.

“Twitter is the social soundtrack to life and Ogilvy was there every step of the way with us, so we are immensely thankful for their support,” he added.

Commenting on the change, he added that as with every long-term working relationship, there comes a time where firms need a fresh voice and a change in directions.

“We're parting on good terms with Ogilvy and looking forward to an exciting new partnership with Golin as our Asia Hub agency. Golin brings an integrated Communications approach across PR, social media, digital and analytics that can empower us to show the world that Twitter is the best way to see what's happening right now, to talk about it, and to see all sides of the story. As Asia Pacific is Twitter's largest and fastest-growing region, we need bigger, bolder, purpose-driven storytelling campaigns that inspire employees, consumers, and businesses to love Twitter and join our mission to give everyone a voice to be heard," Seow said.

“Twitter helps us see and engage with what's happening in the world this very #moment! We are excited to #goallin to accelerate Twitter’s usage among consumers and communities related to breaking news, politics, sports, entertainment, and creators, while positioning Twitter as the preferred real-time engagement platform for brands and agencies,” said Shouvik Prasanna Mukherjee, Executive Director of Golin’s Digital, Analytics and Content (DAC) team.