Twitter-owned platform MoPub has appointed Dushyant Sapre (pictured) as managing director for the Asia Pacific region. MoPub provides monetisation solutions for mobile publishers around the globe.
Based in Twitter’s Asia Pacific headquarters in Singapore, Sapre will be tasked to develop and implement the regional growth strategy for MoPub, with special focus on Japan, Korea and China, while working with cross-functional teams to propose solutions for clients that drive success, growth and acquisition for MoPub in APAC. He will work towards establishing and strengthening MoPub’s long-term sustainable partnerships with some of the largest publishers, app developers, media companies and programmatic buyers across the region.
Sapre was previously the managing director for APAC supply and global app partnerships at Criteo, and was a founding leader of the Criteo Singapore office since 2013. Over the past decade, he has advised app developers and digital publishers on maximising monetisation and online retailers on user acquisition and retention. He has also built his forte in enterprise digital transformation by establishing and leading emerging technology businesses such as enterprise IT transformation at HP, SaaS/Cloud at Google, and adtech at Criteo.
Sapre said currently, APAC is at the cusp of an "explosive" growth due to its mobile-first economies and is expected to become the number one region for app downloads, app advertising spend and app store consumer spend over the next three years. “I am privileged and humbled to be given the opportunity to lead MoPub in APAC and help the mobile ecosystem of marketers, agencies and app developers achieve bigger outcomes for their marketing objectives," he added.
Meanwhile, Janae Redmond, VP, MoPub said Sapre's track record of building and developing teams, deep knowledge of the APAC markets, and unique understanding of both the buy-side and sell-side of the advertising ecosystem makes him a "tremendous" addition to the MoPub team. "I am enthusiastic about the opportunities in the growing APAC region, which is a key area of investment for MoPub," she added.