Twitter has appointed Leslie Berland (pictured) as its chief marketing officer. The news comes shortly after the social media giant saw four of its top executives leaving the company.
Berland’s appointment was announce through a tweet by Twitter’s CEO Jack Dorsey.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016
— Leslie Berland (@leslieberland) January 26, 2016
As CMO, Berland will be responsible for the company’s global consumer, product, and sales marketing.
Prior to Twitter, Berland was executive vice president, global advertising, marketing and digital partnerships at American Express.
Berland, who had been with American Express since 2005, led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.
As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with the likes of Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google.
“Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter,” Berland said.