Twitter has appointed The Hoffman Agency to manage PR duties for Singapore and the Asia Pacific Hub. The agency has been tasked with building Twitter’s brand presence in Singapore, and will serve as the Asia hub for Twitter’s communications efforts in markets across the Asia Pacific region, with a specific focus in both corporate and consumer relations. The incumbent on the account is Golin.
To support Twitter’s plan in expanding its regional footprint, The Hoffman Agency will be responsible for providing strategic counsel, driving content development, as well as spearheading its media and stakeholder engagement programs. These include working with key divisions including the global content partnerships team based in South Korea to highlight Twitter as the platform where public conversations such as #Kpop takes place.
Larry Loh, Twitter's head of communications, Asia Pacific, said the appointment comes as Twitter looks to grow its presence across Asia while staying true to its mission in sharing ideas and information instantly without barriers. "The collaboration has been enthusiastic - from new activations around #Kpop to raising Twitter's brand awareness in key markets, we're looking forward to working closely together across the region," Loh added.
The Hoffman Agency's Asia Pacific MD Caroline Hsu said the region continues to be an engine of growth for the agency. "With eight offices and counting in the region, we have built up a finely-tuned team of experts with the flexibility, insights and expertise to run result-driven campaigns for clients," she added.
Twitter has been increasing its efforts to protect the public conversation around COVID-19. Following the introduction of its COVID-19 search prompt feature in January, it also offered pro bono ad support by committing ad credits to non-profit organisations. This is to ensure they can build campaigns to fact-check and get reputable health information to the widest possible audiences. It will also halt attempts by advertisers to opportunistically use the COVID-19 outbreak to target inappropriate ads.
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