As excitement builds for kick-off at the 2018 FIFA World Cup™, Twitter and ABS-CBN announced a new partnership to bring video highlights to the platform. ABS-CBN is the exclusive home of the 2018 FIFA World Cup™ in the Philippines.
To keep fans in the Philippines on top of everything World Cup, @abscbnsports will provide near real-time video highlights to fans on Twitter for each game, including the best and most important goals, as well as video featuring player and coach interviews, press conference clips, and more. The video clips will include advertising packages on Twitter available for sponsors.
Football and Twitter go hand in hand, and the 2018 FIFA World Cup™ is sure to light up on Twitter as fans in the Philippines join the global conversation.
“We couldn’t be more excited to team up with ABS-CBN to bring video highlights from every match of the tournament to Twitter alongside the best real time conversation and Tweets,” said Maurizio Barbieri, Twitter’s Head of Sports, Partnership. “Filipinos are massive football fans, and with the players and teams gearing up to put on a show, fans won’t need to look any further than ABS-CBN and Twitter to keep up with everything that’s happening at the World Cup.”
Jojo Neri-Estacio, Business Unit Head for FIFA, ABS-CBN Integrated Sport said, “ABS-CBN recognizes the continuous growth of football in the Philippines. With so many enthusiastic football fans in the Philippines, the 2018 @FIFAWorldCup is a great moment for us all to come together to cheer on our favourite players and teams from around the globe. At ABS-CBN, we’re constantly working to connect our audiences to a range of content on the devices and platforms they use most, and in this World Cup our partnership with Twitter will enable all Filipinos to relive and share in the excitement from Russia.”