TVB unleashes Artiste Creator Network to supercharge HK’s creator economy

In the era of AI disruption and an accelerating creator economy, Hong Kong is poised for rapid transformation. Across APAC, the creator landscape is projected to generate US$1.2 trillion in commercial contribution by 2030—1.4 times the value forecast for 2025, according to TikTok’s The Art and Science of Authenticity whitepaper.  

Television Broadcasts Limited (TVB), the world-renowned cross-media platform, is seizing this momentum with the launch of the TVB Artiste Creator Network (ACN). This strategic initiative integrates TVB’s powerful marketing ecosystem with its extensive talent pool to deliver a digital-first, influence-led solution for modern brands.  

ACN represents more than just a new career path for TVB’s artistes; it is a sophisticated, integrated marketing engine. By precisely matching brands with the right creators, the network provides seamless coverage across every consumer touchpoint—from primetime television to personal mobile screens—enabling brands to scale efficiently in the Greater Bay Area and beyond.  

The network features TVB’s most popular artiste-creators, organised under key thematic verticals. Beauty creators include Bowie Cheung, Kelly Cheung and Tracy Chu, while Tony Hung, Alice Chan and Roxanne Tong front the travel category. Other prominent creators include Judy Kwong, Niklas Lam, Hilary Chong, Ellyn Ngai and Andrew Chan, among many others.  

The new network marks a strategic evolution for TVB’s talent—spanning actors, singers and performers—who now harness their broad public recognition to give brand communications an elevated level of credibility. By bridging their established television presence with deep social media engagement, these creators help brands generate higher-quality digital conversations and stronger conversion outcomes.  

Siu Sai Wo, general manager (business operations) of TVB, said: “With the largest talent pool of artistes in Hong Kong and an unparalleled, loyal audience, TVB remains at the forefront of influence. In this new AI-driven landscape, we are capitalising on the inherent credibility our artistes have built on the TV screen and extending it across digital and social ecosystems through the Artiste Creator Network.”  

As part of the initiative, TVB has also partnered with Starry, a KOL platform, to offer brand clients more precise artiste/creator matching and optimised advertising solutions through Starry’s AI-powered KOL matching platform.  

Aligned with its broader brand transformation, the broadcaster has also proposed changing its name to TVB (無綫集團), reflecting the group’s evolution into a diversified media and entertainment business operating across Hong Kong, Macau, the Chinese Mainland and overseas markets.  

Today, TVB operates terrestrial television and digital streaming platforms, produces TV and music content, manages artistes and licenses intellectual property. Since its founding in 1965, the company has grown far beyond its original role as a traditional TV broadcaster.  

Under the new structure, TVB’s business portfolio forms a comprehensive omnichannel matrix that delivers full coverage of cross-regional, multi-tiered audiences. The group focuses on entertainment, news and informational content, maintaining a sustainable pipeline of “blockbuster” productions while exploring new formats driven by emerging technologies.  

Beyond traditional revenue streams from advertising, licensing, talent management and events, the group will further leverage its intellectual property (IP) and new-media operations through strategic licensing and commercialisation, with the goal of building sustainable, diversified revenue growth.  

This article is produced in collaboration with TVB.