TVB has been fined HK$150,000 for indirect advertising in the programme TV Awards Presentation 2015 (č¬åęč¼é ēå øē¦®2015) .
The TV station prominently showed the brand logo of a fried chicken chain during its annual awards show in last December.
The spokesman for TVB said the Communications Authorityās (CA) finding regarding indirect advertising was “unreasonable and erroneous”.
“TVB received two conflicting rulings on indirect advertising from CA, one concerning eating pizza in TVB 48th Anniversary Gala (č¬åęč¼č³å°ę ¶) on 19 November 2015 and the other about eating fried chicken in TV Awards Presentation on 13 December 2015. While the presentation in both cases were virtually identical, the ruling on the fried chicken was a fine of $150,000 and the complaint on pizza was found unjustified,” the spokesman said.
“We have for some time requested the CA to review the inconsistent yardstick to no avail. We therefore have no choice but to seek a court interpretation by way of judicial review,” the spokesman added.
The authority said it had received 15 complaints from the public after the broadcasting giant displayed the brand logo of a fried chicken chain on boxes and cups that were served to the stationās artists during theĀ livecast show on Jade and HD Jade channel last year.
A similar product placement was used in the Oscars last year when Ellen DeGeneres joked about the attendeesā hunger and bought pizza for everyone from Big Mamaās & Papaās Pizza.