TVB fined HK$150,000 for indirect fried chicken advertising

TVB has been fined HK$150,000 for indirect advertising in the programme TV Awards Presentation 2015 (萬千星輝頒獎典禮2015) .

The TV station prominently showed the brand logo of a fried chicken chain during its annual awards show in last December.

The spokesman for TVB said the Communications Authority’s (CA) finding regarding indirect advertising was "unreasonable and erroneous".

"TVB received two conflicting rulings on indirect advertising from CA, one concerning eating pizza in TVB 48th Anniversary Gala (萬千星輝賀台慶) on 19 November 2015 and the other about eating fried chicken in TV Awards Presentation on 13 December 2015. While the presentation in both cases were virtually identical, the ruling on the fried chicken was a fine of $150,000 and the complaint on pizza was found unjustified," the spokesman said.

"We have for some time requested the CA to review the inconsistent yardstick to no avail. We therefore have no choice but to seek a court interpretation by way of judicial review," the spokesman added.

The authority said it had received 15 complaints from the public after the broadcasting giant displayed the brand logo of a fried chicken chain on boxes and cups that were served to the station’s artists during the livecast show on Jade and HD Jade channel last year.

A similar product placement was used in the Oscars last year when Ellen DeGeneres joked about the attendees’ hunger and bought pizza for everyone from Big Mama’s & Papa’s Pizza.