Tumblr Plays Matchmaker For Brands

Social media platform Tumblr has rolled out a new programme called A-List Partnership that aims to enable brands to make most out of their campaigns on the site.

The programme pairs brands with advertising, media and creative agencies as well as technology providers and theme developers to help them work with the right partners and explore possibilities with Tumblr.

Agencies that are part of the programme include We Are Social, BBH and Social@Ogilvy.

Also part of the partnership are firms such as AKQA, AllDayEveryDay, Carrot Creative, Droga5, Horizon Media, Poke, Metalab, 360i and others.

The agencies will partner with the brands to provide right advice, resources, and tools for their marketing campaigns on the social media platform.

Tumblr hosts more than 78 million blogs and 34 billion posts, and each day users create more than 70 million new posts, according to the company.